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The Fuel Store has strengthened its senior team with the appointment of Gareth Perks as Sales and Marketing Director, and Rachael Cordell as Senior Sales Manager.
Based in Birmingham, The Fuel Store started life in 2016 as a fuel card retailer. Over the last eight years, the business has grown to offer unrivalled forecourt coverage and fleet management tools, including telematics solutions and AI-inspired tools that transform fleet data into actionable insights. Despite a sharp growth trajectory, The Fuel Store has stayed true to its core values as a family business that prides itself on excellent customer service.
The two new appointments are key to delivering the next stage of The Fuel Store’s growth strategy, with a focus on expanding its fleet management product portfolio and improving market share through ongoing service excellence.
Gareth Perks, Sales and Marketing Director
As Sales and Marketing Director, Gareth is a strategic addition to The Fuel Store’s Senior Management team. An experienced sales and marketing leader, Gareth has a passion for transforming businesses through innovative customer experiences, multichannel marketing and establishing strong customer and partner relationships. In his new role, Gareth will be focused on driving the marketing and sales teams to deliver against The Fuel Store’s promise of Better Service, Better Pricing, Better Products.
Speaking about his appointment, Gareth commented. “I’m very excited to join The Fuel Store and look forward to evolving the digital experience, improving customer journeys and growing our market share. I am committed to delivering a brand, product range and user experience that resonates with customers – objectives that align closely with The Fuel Store’s future growth plans.”
Rachael Cordell, Senior Sales Manager
With over 20 years of sales experience, Rachael has held senior business development and product innovation roles at downstream and fuel card businesses. Her extensive knowledge of the fuel and fleet industry and passion for customer service will be invaluable in her new role, which is focused on key account management, customer experience and sales leadership.
Rachel added, “Having worked in the industry for many years, I’m excited to be part of an innovative and passionate team striving to deliver real differentiation in terms of product and service.”
Jamie Bridgen, Founder of The Fuel Store, commented: “I’m delighted to have appointed Rachael and Gareth to the team. They both have a wealth of leadership experience across industry, and a track record of driving growth in their previous roles. They will play a critical role in delivering against our mission to grow, innovate and provide excellent customer experience.”